The game is gone, in the Austrian Bundesliga, that is.
Austrian teams have long been among the most liberal when it comes to sponsors, and we’re not just talking about Red Bull Salzburg.
Many teams have brands in their names, whether it’s alarm companies or gardening brands.
However, top flight team TSV Hartberg have taken things to a whole new level.
Their kit for the 2025/26 campaign has so many sponsors it’s hard to believe, with over 20 across the shirt, shorts and socks.
The club badge isn’t even distinguishable, and fans have expressed their outrage on social media.
The sponsors will undoubtedly add some income, but with also hurt shirt sales, so it will be interesting to see if the trend continues next season.
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